THQ Nordic wanted to announce a brand new IP with the perfect trailer, but they weren’t sure which of several concepts they had would be the ideal one. On top of this, the script was needed and quickly …The esteemed publisher knew what to do – fix its sights on Big Thursday Creative to help them on their hunt for greatness.
Having been blown away by our meticulous approach, the project was expanded from an initial script rewrite to providing a series of creatives for the pre-launch explainers and post-launch DLC expansions, using the experts and resources at BTC for an in-depth campaign with many facets.
Nailing the look and feel of Nine Rocks Games’ epic open-world hunting sim was challenging. Way of the Hunter fans are uncompromising when it comes to authenticity. Understanding the wilderness, animal ecosystems and the dos and don’ts of hunting was essential to building their anticipation levels.
For example, using the wrong weapon on a hunt for a particular animal would discredit the game from the get-go and have fans up in arms. Likewise, showcasing the licensed weapons accurately had to be on point, as the brands have guidelines around how their firearms should be represented. Every creative had to be perfect, which demanded that we fully immerse ourselves into the game and the real-life sport.
With so many moving parts that needed to be portrayed to National Geographic documentary standards, our cutting-edge capture suite proved invaluable in showcasing the in-development build at its absolute best, every time, as our experts learned the game inside out.