When Artificial Core wanted to introduce a new Prison Island expansion to their MMORPG Core Punk, the challenge wasn’t just to announce it, but to make it feel like an event. We approached the brief by framing the reveal as breaking news, with an energetic tour of the expansion’s locales and characters. Starting with an original script, our team shaped the announcement into a broadcast interruption, layering bold typography, sharp edits, and a bombastic VO. Core Punk has a unique game design as well as bold and comedic presentation, and we leaned heavily into this to ensure the asset created headlines for new and returning fans alike.