“The trailer and opening cinematic have resonated very well with players and reviewers alike, just as we hoped they would. Thank you again for helping us with all that lovely artwork, I felt very proud sharing it with the world.”– Art Director, Colin Smyth, Jagex. When Jagex wanted to unveil their new IP to the world, RuneScape: Dragonwilds, we got to work across a range of assets that ensured the launch went off with a bang. With just eight weeks to deliver, this production included a game trailer featuring a beautifully crafted 2.5D animation that set the storytelling scene before transitioning into expertly captured gameplay. Naturally, we delivered cutdowns and the main trailer was repurposed and extended for the game’s intro cinematic. We also provided marketing screenshots for the game and designed both the logo and the key art. Shout out to our partners Brainbug and Rumpus Animation on this delivery that helped ensure that RuneScape: Dragonwilds’ launch got off to a flier, surpassing the expectations of the most committed RuneScape fans and bringing new players into the fold.
CLIENT:
Jagex
GAME:
Runescape: Dragonwilds
MEDIA INFO:
Launch Trailer





